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Coalition Building
Coalition (activist definition):
an "organization of organizations" united around a common issue and clear goals;
however, sometimes the term "coalition" is used to refer to groups of diverse
individuals or organizations of individuals who are involved in other groups as
well.
Issue: a specific solution to a problem; an issue is what activist organizations
focus on.
Questions to ask when you are thinking about building a coalition with another
organization:
- What would your unifying issues be?
- What resources could come from this organization?
- What obstacles might you encounter?
Guidelines for successful coalition-building:
- Choose unifying issues.
The most effective coalitions come together around a
common issue. Make sure the development of group goals is a joint process,
rather than one or two group representatives deciding the goals and then
inviting others to join.
- Understand and respect each group's self interest.
There must be a balance
between the goals and needs of the coalition and of the individual
organizations.
- Respect each group's internal process.
It is important to understand and
respect the differences among groups. These differences are often apparent in
processes or chains of command for decision-making. Make a commitment to
learning about the unique values, history, interests, structure, and agenda of
the other groups and organizations.
- Agree to disagree.
- Structure decision-making carefully.
- Distribute credit fairly.
Recognize that contributions vary. Appreciate
different contributions. Each organization will have something different to
offer. Each one is important, so be sure to acknowledge them all, whether they
be volunteers, meeting space, funding, copying, publicity, leafleting, passing
resolutions, or other resources.
- Give and Take.
It is important to build on existing relationships and
connections with other organizations. Don't just ask for or expect support; be
prepared to give it.
- Develop a Common Strategy.
The strength of a coalition is in its unity. Work
together with other organizations to develop a strategy that makes sense for
everyone. The tactics you choose should be ones that all the organizations can
endorse. If not, the tactics should be taken by individual organizations
independent of the coalition.
- Be Strategic.
Building coalitions in and of themselves requires a good
strategy. Which organizations you ask, who asks them, in which order to ask them
are all questions to figure out.
- To ensure consistency, send the same representative to each coalition
meeting.
This helps meetings run more smoothly. These individuals should also be
decision-making members of the organizations they represent.
- Formalize Your Coalition.
It is best to make explicit agreements. Make sure
everyone understands what their responsibilities and rights are. Being clear can
help prevent conflicts.
Courtesy of the
California GSA Network
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